Digital 2 Physical covers the conversion of ebooks to print, brings software products into a tangible form and makes video a physical object you can sell.
Digital 2 Physical looks at all aspects of the conversion process and provides solid advice, and insight.
Some important points to keep in mind:
- • Tangible goods can produce better sales figures.
- • Physical goods provide marketing and branding opportunities
- • Most Internet purchases are based on convenience.
- • Many customers perceive tangible goods as being convenient.
- • Some products are just better in a tangible form.
- • Tangible products can possibly reduce customer service problems.
- • Several Methods for Publishing an Ebook.
- • Ways to Use Physical Delivery as a Marketing Goldmine.
- • How to Handle Production of Materials.
- • How to Use Tangible Goods to Increase Your Credibility.
Moving Forward by Stepping Back
The Appeal of Tangible Goods
A Marketing Ace in the Hole
A Return to Paper Delivering the Disk
Dressing it Up Basics of the Burn: Committing Software to CD-ROM
(Suggested Retail $47.00)
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